| Core Function |
Monetizes existing outbound links via affiliate tagging |
Monetizes existing outbound links via affiliate tagging |
Identifies unlinked product mentions and converts them into affiliate links |
| Integration Type |
JavaScript snippet modifies existing links |
JavaScript snippet modifies existing links |
JavaScript snippet scans and rewrites content dynamically |
| Automation Level |
High (automates link conversion) |
High (automates link conversion) |
Very High (creates new monetizable mentions automatically) |
| Editorial Control |
Low–Moderate (limited merchant exclusion) |
Moderate (merchant exclusion and preferred merchants) |
High (refine, add, or delete affiliate product mentions at page or site level) |
| Dynamic Rewriting |
 No |
No |
Yes (coming soon) |
| Revenue Model |
Revenue-share |
Revenue-share |
Revenue-share |
| Target Users |
Large publishers with existing ad/affiliate operations |
Commerce and lifestyle publishers |
Publishers and creators with organic product mentions |
| Key Differentiator |
Integrates affiliate revenue into Sovrn's larger publisher-tech ecosystem |
Large merchant network and commerce-content insights |
AI-driven rewriting and full editorial control for automated content monetization |
| Ownership |
Sovrn |
Taboola |
Mentionlink, an independent early-stage startup |